Completed in 1999, Palm Grove is located in Aspendale Gardens, a beachside suburb in southeast Melbourne. Arising from a parcel of former market garden land, this 11 Ha, 114 lot subdivision is still a popular and thriving residential community.
The vision for Palm Grove was to create a coastal community with a resort feel. The tone for the project was set by an attractive entry statement and boulevard lined with mature palm trees.
The entry boulevard opens out into an expansive community reserve. The landscaping throughout the project was planted with mature trees giving the streetscape an immediately established feel.
The significant area of land developed into Palm Grove is wedged between an arterial road (Wells Road) and a freeway reservation, and was zoned garden industrial. After opportunistically acquiring an initial land parcel, we successfully negotiated with the remaining land owners to secure the entire area.
The land was located adjacent to an existing residential zone. It had limited commercial viability and no development had occurred for over 15 years. In keeping with Intrapac’s philosophy of identifying underutilised pockets of land in areas of high demand, it required rezoning.
Working closely with Council over an 18 month period, we developed a detailed Outline Development Plan that facilitated rezoning to residential use without a panel being convened.
Post rezoning we sold part of the land to Australand who developed the adjoining Royal Palms.
When an unexpected opportunity to purchase a key parcel of land arose, our team had only a day to make a decision. On the basis of the property’s location and potential, our joint venture partners Brencorp Properties agreed to provide financial backing for the project. This willingness to provide support without a formal contract in place is testament to our established and trusting relationship.
The injection of new residents at Palm Grove brought vitality to Aspendale Gardens, turning around the fortunes of the suburb’s formerly ailing shopping centre to the delight of existing residents.
Our investment in quality landscaping and mature trees is still evident in the present day. Palm Grove retains a leafy feel and continues to be a sought after place to live.