Max Shifman
Chief Executive Officer
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“I don’t think most people understand what it takes to succeed as a property developer. It’s an incredibly challenging industry, but despite the obstacles which often get in our way, I love and am very passionate about it. The rewards are usually worth the effort, though you have to be very patient. It’s not a quick game, by any stretch - not to do it at the scale that we do, to produce the quality of places that we deliver."
Maxwell Shifman is Chief Executive Officer of Intrapac Property, leading the business across acquisitions, strategy, planning and the delivery of award-winning residential communities throughout Australia.
Joining Intrapac in 2011 as a Development Manager, Max quickly established himself as a key driver of the company’s growth, helping expand its national development pipeline while shaping projects recognised for their design quality, sustainability and long-term community value. With qualifications in Civil Engineering and Law from Monash University, Max brings a multidisciplinary approach to property development, combining strategic thinking with strong technical and commercial expertise.
Under Max’s leadership, Intrapac has delivered and continues to deliver diverse housing outcomes across masterplanned communities, townhomes, medium-density housing and urban infill developments, including projects recognised through multiple UDIA Awards for Excellence and industry-leading sustainability initiatives such as Kinley’s 6-Star Green Star Communities certification.
Widely regarded as a respected and influential voice within the Australian housing and development industry, Max served as National President of the Urban Development Institute of Australia (UDIA) from 2021–2023, following three years as Vice President. During this time, he became a strong advocate for practical planning reform, improved housing supply, affordability and better long-term urban outcomes across Australia.
Beyond Intrapac, Max is recognised for contributing thoughtfully and candidly to public conversations around housing policy, planning systems, feasibility and the future of Australian communities. Through industry commentary, public speaking, podcasts and active engagement across LinkedIn, he continues to advocate for balanced, evidence-based approaches to housing supply and city-shaping reform.