Sally Steinkrug
National Marketing Manager
"A mentor of mine once told me that property is not a loaf of bread – it doesn’t go stale. That’s what I love about what I do; every day, every market cycle and every project brings new opportunities. From the moment I purchased my first block of land, I have been passionate about property. I love being part of creating places that shape the way people live for generations to come. Its genuine as we all connect to where we call home. I couldn’t see myself doing anything else and that’s connect people to the place they call home."
Sally Steinkrug is a senior property marketing professional with more than 20 years of experience delivering strategic marketing, brand and sales campaigns across some of Australia’s leading residential communities and development projects.
With expertise spanning project marketing, brand development, product positioning and community creation, Sally has worked across award-winning masterplanned communities, urban infill developments and residential projects throughout Australia. Her approach combines strategic thinking with a deep understanding of how branding, storytelling and placemaking influence the way people connect with communities and ultimately choose where they want to live.
As National Marketing Manager at Intrapac Property, Sally leads the marketing strategy across the company’s national portfolio, helping shape the positioning and growth of communities across Victoria, Queensland, New South Wales and the Northern Territory. Passionate about creating places that leave a lasting impact, she is recognised for delivering thoughtful, market-led campaigns that balance commercial outcomes with authentic community connection.
Drawn to Intrapac’s bold approach to development and commitment to delivering inspiring communities, Sally plays a key role in ensuring each project reflects the company’s focus on long-term liveability, design quality and creating places people are proud to call home.