Intrapac re-brands after thirty-plus years in business

February 8, 2016

Back to list

Intrapac Projects becomes Intrapac Property.

After thirty-two years creating high quality land developments across Australia, Intrapac Projects has officially changed its name to Intrapac Property.

“All our projects are property developments, so it made sense to reflect this formally in our company name,” explains Max Shifman, Chief Operating Officer for Intrapac Property. “Intrapac’s origins were from a related packaging company, so today we finally put to rest queries about what we do. Changing three letters makes all the difference.”

Intrapac’s Managing Director, and current UDIA Victoria President, David Payes started the company in 1984, and has since built up a formidable business and a reputation for leading edge developments. That drew the attention of the Smorgon family’s investment vehicle, Escor, which acquired a 30 per cent stake in Intrapac Property in 2007.

The tight-knit, family-owned and family-backed operation has strong corporate stability and a vision to produce quality developments and inspiring environments. Despite the growing scale of the Intrapac operation, Max says: “Our development team is still small enough that our partners all deal with either myself or David directly.”

Intrapac Property has won numerous industry awards, including four UDIA Awards for Excellence, and the future looks equally bright with current developments including:

  • The award-winning Somerfield estate in Keysborough, Melbourne – now over 90% sold – with an end value of over $1billion.
  • Noonamah Ridge, a proposed new rural residential community 36km southeast of the Darwin CBD.
  • Allerton Park, half an hour from Brisbane’s airport and CBD. Construction has begun and premium lots are now selling.
  • Alwood, now selling in the historic Werribee region in the west of Melbourne.

“2016 is shaping up to be an incredibly exciting year for Intrapac. We have a multi-billion dollar project pipeline, and a program of seven new project launches over twelve months, covering Victoria, New South Wales and Queensland. This is on top of our existing portfolio, which continues to perform exceedingly well,” says Max.

“We’re lucky enough to work with the best in the business to have so many developments over such a wide area. But, we’re always seeking new ideas and ventures,” says Max. “The best is yet to come for Intrapac Property.”

Follow the latest updates at

Related Articles